New City-Wide Initiative: Talk to Your Baby!

By Reach Out and Read of Greater New York on June 12, 2015 in Blog, News
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On Monday, June 1, at the Reach Out and Read of Greater New York (ROR GNY) Annual Benefit and Auction, we proudly revealed our participation in the new initiative, Talk to Your Baby: Their Brain Depends On It which will provide every newborn in New York City (within the five boroughs) with two free books during the first year of life!

In conjunction with the First Lady of New York, Chirlane McCray, and former Secretary of State, Hillary Rodham Clinton, Scholastic Inc. will donate 62,000 copies of Love Is, a customized board book to ROR GNY program sites. In an effort to start the childhood literacy conversation earlier with parents and caretakers, ROR GNY, with help from the Mayor’s Office, is expanding its program by supplying providers with two additional books to be given at the newborn visit and 2-month visit.

Reach Out and Read of Greater New York is excited to have our NYC program sites participate in this pilot initiative!

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