Nicholas Kristof Recommends Reach Out and Read for Holiday Giving

Pulitzer Prize-winning Journalist Nicholas Kristof Endorses Reach Out and Read

Decenber 3, 2013 — In his column for the The New York Times, award-winning journalist Nicholas Kristof included Reach Out and Read as one of four hand-picked charities he recommends for holiday giving. The op-ed column appeared in the Sunday, Dec. 1, 2013 print edition of the paper, and was entitled, “Gifts That Reflect the Spirit of the Season.”

Kristof writes:

“Reach Out and Read [is] a literacy program for the disadvantaged that uses doctors to encourage moms and dads to read to their children. During checkups, the doctors hand out free books and leaflets promoting bedtime stories – and, in effect, “prescribe” reading to the child.

It’s a simple intervention but has far-reaching effects. Randomized controlled trials, the gold standard of evaluation, find that families in the program are more likely to describe reading as a child’s favorite activity, and reading aloud is more likely to be part of family life.”

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